The Degrowth Delusion

Or: a marketer’s case against asking eight billion people to want less

There is a respectable corner of the climate conversation that has decided the only honest answer is to consume less. It has serious advocates, important books, and increasingly polite hearings at the United Nations. Jason Hickel, the London-based anthropologist, wrote a Penguin bestseller in 2020 called Less is More: How Degrowth Will Save the World. K…